Artificial Intelligence
Artificial Intelligence is transforming industries—from healthcare and finance to marketing and manufacturing. But with rapid technological progress comes an increasingly complex web of legal, ethical, and regulatory considerations.
GVZH Advocates provides businesses with legal clarity on how to responsibly design, deploy, and govern AI systems. With a strong understanding of EU regulatory developments—especially the AI Act—we help clients turn compliance into a competitive advantage.
Our AI Legal Services
AI Governance & Compliance
- Risk classification under the EU AI Act (prohibited, high-risk, limited-risk systems)
- Development of internal policies for lawful and ethical AI use
- Implementation of accountability frameworks, documentation and oversight
- Guidance on existing and emerging regulations to ensure adherence to regulatory frameworks
AI Ethics, Accountability & Transparency
- Development of ethical AI policies aligned with EU principles and industry standards
- Guidance on responsible use of generative AI, ensuring respect for human dignity and fundamental rights
- Support in embedding transparency, explainability, and accountability into AI systems and workflows
- Advice on mitigating bias, discrimination risks, and ethical concerns in AI deployment
AI Liability & Risk Management
- Assessing liability arising from AI-driven decisions and automated systems
- Contractual allocation of risk between developers, deployers, and users
- Guidance on transparency obligations and explainability requirements
Data Protection & Privacy in AI
- Ensuring compliance with GDPR principles in AI systems (fairness, transparency, minimisation)
- Review of datasets used for training and validation
- Structuring compliant data processing and governance frameworks
Intellectual Property in AI
- Ownership and protection of AI-generated content
- Licensing of AI tools, datasets, and software
- Intellectual Property rights in machine learning models and algorithms
- Avoiding and/or resolving disputes related to Intellectual Property Infringement
AI in the Workplace & Employee Use
- Drafting internal policies governing employee use of AI tools (e.g. ChatGPT, copilots)
- Advice on monitoring, acceptable use, and data confidentiality risks
- Managing employment law implications, including decision-making automation and employee oversight
- Mitigating risks of bias, discrimination, and misuse in HR and operational contexts
Contractual & Commercial AI Advisory
- Drafting and negotiating AI-related agreements (AI-as-a-Service, SaaS, licensing)
- Negotiate contractual relationships to allow for the acquisition, development or commercialisation of AI tools and software
- Support for partnerships with AI developers or vendors
Why choose GVZH Advocates
We combine deep regulatory insight with a practical understanding of how AI is developed and deployed, enabling us to deliver clear, commercially-focused advice in a fast-moving legal landscape.
