Employment and Industrial Relations Law

ELA Webinar | Social Media and the New Workplace: Are Your Brand and Reputation Protected?

02 Mar 2017

3 min read

1:00pm – 2:00pm EST
12:00pm – 1:00pm CST

Register for the event here.

The world of social media is rapidly expanding in both scope and utilisation. Twitter reports more than 175 million registered users posting more than 95 million tweets per day; Facebook reports more than 500 million active users spending more than 700 billion minutes per month on the site; and YouTube reports more than 2 billion videos are viewed each and every day. Employers may be surprised to learn what their employees may be posting about their managers, clients or the company in general. The new world of social media presents real challenges to employers who are seeking to protect their company brand and reputation. Experienced legal counsel from the United States and Canada will provide practical insight on how companies can prepare for and respond to these challenges: – What are the appropriate bounds for an employee’s use of social media? A review of recent developments at the National Labour Relations Board and the lessons for employers; – Can an employer discipline or dismiss an employee for off-duty conduct that damages the reputation of the company? – What are the expanding obligations employers have with respect to its own social media presence and the impact on customer relations? – Who owns the social media accounts relating to a business that were established by an employee no longer with the organisation? How can employers strengthen their claim to ownership of these accounts?

About the Employment Law Alliance

The Employment Law Alliance is the most comprehensive network of labor and employment attorneys in the world.   Their members provide employment, labor, and immigration expertise in more than 120 countries around the globe, all 50 U.S. states, and all 10 Canadian provinces.  They work closely together to ensure that their clients’ legal matters are handled seamlessly wherever they do business.  They provide a smarter, more efficient and effective alternative to using a single multi-state or multi-national law firm.  For more information about the ELA, please visit: www.employmentlawalliance.com.

Register for the event here.


  • Brian Wasyliw Moderator Sherrard Kuzz Toronto, Ontario
  • Francine Esposito Day Pitney Parsippany, New Jersey
  • Jonathan Crotty Parker Poe Charlotte, North Carolina
  • Kseniya Veretelnik Loranger Marcoux Montréal, Québec


The webinar is an invitation-only event exclusively for clients of ELA member law firms. The information presented will be of particular interest to:

  • In-house Counsel
  • Human Resources Professionals
  • Corporate Executives and Business Owners

GVZH Advocates is a member of the Employment Law Alliance. For further information on how GVZH can assist you further with your Employment legal requirements, please contact us here.